Media Officer


We are a small grassroots coalition based in the ancestral homeland of Monacan-allied peoples and we are looking to hire our first ever Media Officer. If you are an experienced communications professional with a heart for climate justice and Appalachia, we need you!


Protect Our Water, Heritage, Rights (POWHR) is a coalition of grassroots organizations dedicated to protecting water, local ecology, heritage, land rights, and human rights from the harms caused by the expansion of fossil fuel infrastructure. The primary goal of POWHR is to prevent the construction and operation of the 303-mile Mountain Valley Pipeline (MVP), which would transport fracked gas from West Virginia through Virginia, and MVP Southgate, a 75-mile extension into North Carolina. Our long-term goals include promoting energy justice in the service of equitable and sustainable communities.

POWHR operates in a Joint Plan of Work with Virginia Organizing, a 501(c)(3) nonprofit, non-partisan statewide grassroots organization dedicated to challenging injustice by empowering people in local communities to address issues that affect the quality of their lives.

Position Title: Media Officer

Reports to: Co-chairs of POWHR (currently based in Newport, Giles County, Virginia, and Bent Mountain, Roanoke County, Virginia) 

Location: Flexible. Virginia, West Virginia, North Carolina, or Washington, D.C., preferred.

Hours: Full-time (40 hours per week)

Start date: Sept 2021 (negotiable)

End date: 12 month contract (with potential for renewal dependent upon funding)

Compensation: $60,000 – $75,000 annual salary

Benefits: Full-time POWHR staff receive generous benefits through Virginia Organizing, including full health, dental, vision, and childcare benefits, an employer-funded Health Savings Account for healthcare expenses, and paid vacation, sick, parental, and family leave.  

To apply: Submit a cover letter that describes what success one year from now would look like in this position and why that is important. Please include a resume, two letters of reference, and two samples each of writing and of graphics to

Timeline: Review of applications will begin July 31, 2021. Interviews will be scheduled for Aug 25-31

Position Summary

POWHR is looking for an experienced communications professional to serve as our first Media Officer. The Media Officer will work closely with the POWHR Coordinator and the POWHR co-chairs to craft and execute media strategy, including messaging creation and adaptation throughout the campaign. The Media Officer will elevate attention to our successful fight to prevent Mountain Valley Pipeline from entering into operation, help build grassroots momentum, and challenge the false narrative of MVP’s inevitability, especially in media markets where key decision makers reside (including Washington, DC, Richmond, VA, Raleigh, NC, and Pittsburgh, PA). POWHR is currently seeking funding to hire a media booker and content producer; if successful, the Media Officer will help hire and manage the media team.

Core Responsibilities

  • Craft media strategy targeting decision-makers, investors, and potential allies.
  • Manage press operation: Manage press inbox, organize and respond to incoming press and event requests. Maintain and develop an up-to-date press list. 
  • Connect POWHR spokespeople with interviews, hold coaching sessions, and draft talking points to be used by spokespeople. Maintain up-to-date talking points for staff and volunteers on key issues. 
  • In collaboration with POWHR co-chairs, draft, edit, and distribute press materials (releases, statements, op-eds, LTEs). 
  • Pitch stories.
  • In collaboration with the POWHR Coordinator and volunteers, manage social media presence and develop, write, edit, and distribute electronic newsletters.

Required Qualifications

  • Well organized; able to coordinate multiple time-sensitive projects without letting tasks slip. 
  • Flexible and able to adapt to fluctuating priorities, driven by a deep commitment to the work.
  • Persistent; willing to follow up again and again with collaborators to see tasks through to completion.
  • Grounded in the connections between climate, economic, and social justice and able to speak fluently to the intersections of these issues to reporters and the movement.
  • Strong sense of creativity; thinks outside the box on a range of communications projects.
  • Demonstrated ability to write clearly and succinctly for different purposes on complex topics.
  • Outstanding verbal and written communication skills (framing, grammar/spelling, editing, proofreading).
  • Experience in ideating and developing visual content including simple graphics, info-graphics, short videos.
  • Ability to initiate and complete tasks without administrative assistance.
  • Commitment to working collaboratively with volunteers and allies from a wide range of backgrounds, including but not limited to Black and Indigenous People of Color (BIPOC), LGBTQ+ and non-binary individuals, Appalachian, elderly, disabled, poor, and medically underserved individuals, and others stigmatized by class, race, gender, occupation or work status, religion, speech, or geography.
  • Five (5) years of experience as a full-time communications or public relations professional with demonstrated success.
  • Access to established networks within relevant non-profit organizations, governmental agencies, and/or media venues. 

Preferred Qualifications

  • Bachelor’s degree in communications, media studies, journalism, public affairs, English, or related field preferred, with a graduate degree desirable.
  • Supervisory experience desirable. 
  • Experience with membership organizations, non-profits, and/or government agencies strongly desired.
  • Experience in health/science/environment communications. 
  • Familiarity with pipeline regulatory processes and resistance movements (e.g. MVP, KXL, DAPL, Line 3, Line 5, Mariner East, Penn East, ACP, Byhalia, etc).

POWHR and Virginia Organizing are Equal Opportunity Employers. We will consider applicants for this position without regard to any category protected by applicable federal, state or local law, including but not limited to: race, color, religion, sex, national origin, age, physical or mental disability, genetic information, veteran status or uniformed service member status. Women, people of color, LGBTQ and non-binary people, young people, and members of other historically disenfranchised populations are strongly encouraged to apply.